Typography Final Compilation & Reflection

on
26.09.2023 - 26.12.2023 (Week 1 - Week 14)
Ng Kar Yee / 0367743
Bachelor of Design (Honours) in Creative Media
Typography / Final Compilation & Reflection

SUBMISSION

TASK 1
EXERCISE 1⇒ TYPE EXPRESSION
26.09.2023 ~ 17.10.2023 (WEEK 1 ~ WEEK 4)
Figure 1.0 Final Digitization (JPEG), week 2 (03/10/2023)

Figure 1.1 Final Digitization (PDF), week 2 (03/10/2023)

Figure 1.2 Shock Final Gif, week 3 (10/10/2023)

EXERCISE 2⇒ TEXT FORMATTING
26.09.2023 ~ 17.10.2023 (WEEK 1 ~ WEEK 4)

HEAD

  • Font/s: Adobe Casion Pro, Regular
  • Type Size/s: 80pt
  • Leading: 95pt

BODY

  • Font/s: Adobe Casion Pro, Regular
  • Type Size/s: 10pt
  • Leading: 12pt
  • Paragraph spacing: 12pt
  • Characters per-line: Below 65 characters
  • Alignment: Justified Left
Margins: 12.7 mm top + 12.7 mm left + 12.7 mm right + 30 mm bottom
Columns: 4
Gutter: 5 mm
Figure 1.3 Final text formatting layout with grid & baseline (JPEG), week 4 (17/10/2023)

Figure 1.4 Final text formatting layout with grid & baseline (PDF), week 4 (17/10/2023)

Figure 1.5 Final text formatting layout without grid & baseline (JPEG), week 4 (17/10/2023)

Figure 1.6 Final text formatting layout without grid & baseline (PDF), week 4 (17/10/2023)

TASK 2
EXERCISE 1⇒ EDITORIAL TEXT FORMATTING
24.10.2023 ~ 14.11.2023 (WEEK 5 ~ WEEK 8)

HEAD

  • Font/s: Futura Std Light Condensed
  • Type Size/s: 148.73pt
BODY
  • Font/s: ITC New Baskerville Std Roman
  • Type Size/s: 10pt
  • Leading: 12pt
  • Paragraph spacing: 12pt
  • Characters per-line: Below 65 characters
  • Alignment: Justified Left
Margins: 10 mm top + 10 mm left + 10 mm right + 10 mm bottom
Columns: 2
Gutter: 5 mm
Figure 1.7 Final layout with grid & baseline (JPEG), week 6 (31/10/2023)

 
Figure 1.8 Final layout with grid & baseline (PDF), week 6 (31/10/2023)

Figure 1.9 Final layout without grid & baseline (JPEG), week 6 (31/10/2023)

Figure 2.0 Final layout without grid & baseline (PDF), week 6 (31/10/2023)

TASK 3
EXERCISE 1⇒ TYPE DESIGN & COMMUNICATION (FONTS DESIGN)
21.11.2023 ~ 19.12.2023 (WEEK 9 ~ WEEK 13)
Figure 2.1 Final digitization process (JPEG), week 12 (12/12/2023)


Figure 2.2 Final digitization process (PDF), week 12 (12/12/2023)

Figure 2.3 Fontlab 7 Screengrab, week 12 (12/12/2023)

Figure 2.4 Final fonts in Fontlab 7, week 12 (12/12/2023)

Figure 2.5 Final black and white poster (JPEG), week 12 (12/12/2023)


Figure 2.6 Final black and white poster (PDF), week 12 (12/12/2023)

REFLECTION

EXPERIENCES

Learning Typography was quite a rewarding experience for me as I get to enhanced my design skills and have a deeper understanding on Typography. Starting a new module on typography was like entering a secret world that I never knew existed. At first, I didn't know that we can learn and be so creative with just fonts, but it quickly turned into a fascinating exploration of design and communication.

I felt a bit confusing at first, figuring out how to adjust spaces between letters and lines as well as understanding kerning, leading, and tracking. However by practicing and getting feedbacks from my lecturers, Mr Vinod and Ms Low, I learned and improved along the way.

OBSERVATIONS

I found out that Typography isn't just about selecting fonts, it's about creating a hierarchy that guides the reader's eye through the content. For example, experimenting with font sizes, weights, and styles. Besides, I also discovered how subtle changes to a font in arrangement can impact the visual appeal and message of a piece of text.

I also started noticing the use for Typography in our daily life. For instance, advertisement billboards, signs, logos, websites and books. It's like undercovering or seeing something I once didn't even pay a slightest attention to even though it was there all along.

FINDINGS

One of the most profound revelations during this learning experience was understanding the power that a fonts hold in sending out messages to the readers. Fonts are not just a mere characters, they have their own styles and attitudes that can shape the tone, mood, and perception of a written content. From the elegance of serif fonts to the modernity of sans-serif, each typeface carries a unique personality.

CONCLUSION

To conclude, my journey through the Typography module has been an eye-opening adventure as I learnt that Typography is not just about the letters. I improved and moved forward from our first task where I drew thousands of sketches for my first type expression task and created a gif for the first time. After that, learning the important of kerning, leading, and tracking for our text formatting task as well as creating a heading for our editorial text formatting task. Lastly, creating our own fonts as our final task to end the module on a high note. I was quite grateful to meet Ms Low and Mr Vinod as our lecturers for the modules as I learnt quite a lot from them as well as getting guidance's and feedbacks from them patiently. Throughout the 14 weeks, my growth in my knowledges and technical skills for Typography have bestowed me the ability to see and understand the world of typography that surrounds us every day more better.

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