Advanced Typography / Final Compilation & Reflection

on
24.04.2024 - 24.07.2024 (Week 1 -Week 14)
Ng Kar Yee / 0367743
Bachelor of Design (Honours) in Creative Media
Advanced Typography / Final Compilation & Reflection

SUBMISSION

TASK 1
EXERCISE 1⇒ TYPOGRAPHIC SYSTEM
24.04.2024 - 15.05.2024 (WEEK 1 ~ WEEK 4)

Figure 1.0 Final Digitization For Axial System (JPEG), week 3 (08.05.2024)

Figure 1.1 Final Digitization For Radial System (JPEG), week 3 (08.05.2024)

Figure 1.2 Final Digitization For Dilaterial System (JPEG), week 3 (08.05.2024)

Figure 1.3 Final Digitization For Random System (JPEG), week 3 (08.05.2024)

Figure 1.4 Final Digitization For Grid System (JPEG), week 3 (08.05.2024)

Figure 1.5 Final Digitization For Modular System (JPEG), week 3 (08.05.2024)

Figure 1.6 Final Digitization For Transitional System (JPEG), week 3 (08.05.2024)


Figure 1.7 Final Digitization For Bilateral System (JPEG), week 3 (08.05.2024)

Figure 1.8 Final Digitization For Typographic System With Guide (PDF), week 3 (08.05.2024)


Figure 1.9 Final Digitization For Typographic System Without Guide (PDF), week 3 (08.05.2024)

EXERCISE B⇒ TYPE & PLAY (FINDING TYPE)

Figure 2.0 Final Digitization, week 4 (15.05.2024)

FINAL TYPE & PLAY (FINDING TYPE)

MOVIE POSTER 

Figure 2.1 Movie Poster (JPEG), week 4 (15.05.2024)

Figure 2.2 Movie Poster (PDF), week 4 (15.05.2024)

TASK 2
EXERCISE (A) KEY ARTWORK
22.05.2024 - 12.06.2024 (WEEK 5 ~ WEEK 8)

Link to TASK 2's blog: 
https://0367743.blogspot.com/2024/06/advanced-typography-task-2.html

Figure 2.3 Black wordmark on white background (JPEG), week 7 (05.06.2024)

Figure 2.4 White wordmark on black background (JPEG), week 7 (05.06.2024)

Figure 2.5 Colour palette (JPEG), week 7 (29.06.2024), week 7 (05.06.2024)

Figure 2.6 Wordmark in actual colours on lightest shade of colour palette (JPEG), week 7 (05.06.2024)

Figure 2.7 Wordmark in lightest shade of colour palette on darkest shade of colour palette (JPEG), week 7 (05.06.2024)

OVERALL VIEW

ANIMATION

EXERCISE⇒ (B) COLLATERAL

Figure 2.8 Collateral 1 Hoodie (JPEG), week 7 (05.06.2024)

Figure 2.9 Collateral 2 Canvas Bag (JPEG), week 7 (05.06.2024)


Figure 3.0 Collateral 3 Cap (JPEG), week 7 (05.06.2024)

OVERALL VIEW

INSTAGRAM SCREEN GRAB & LINK

Figure 3.1 Instagram Screen Grab, week 7 (05.06.2024)

Instagram Link
www.instagram.com/rainn_ng?igsh=YzQ0NW5vcWpqNnRq

KEY ARTWORK & COLLATERAL (PDF)


TASK 3
EXERCISE 1⇒ TYPE EXPLORATION & APPLICATION
19.06.2024 - 24.07.2024 (WEEK 9 ~ WEEK 14)

Link to TASK 3's blog: 
https://0367743.blogspot.com/2024/07/advanced-typography-task.html

FINAL PRESENTATION

STOP MOTION PRESENTATION

OVERALL LINKS TO BLOG

REFLECTION

EXPERIENCES

Learning Advanced Typography was quite a rewarding experience for me as I get to enhanced my design skills and have a deeper understanding on Advanced Typography. Starting a new module on Advanced typography was like entering a secret world that I never knew existed. At first, I didn't know that we can learn and be so creative with just fonts, but it quickly turned into a fascinating exploration of design and communication.

I felt a bit confusing at first, figuring out how to create fonts and not just limit our design in a horizontal or vertical way. However by practicing and getting feedbacks from my lecturers, Mr Vinod I learned and improved along the way.

OBSERVATIONS

I found out that Advanced Typography isn't just about basic fonts, it's about creating a hierarchy that guides the reader's eye through the content. For example, experimenting fonts with object or styles where nobody has thought before or discover fonts from an unexpected object. Besides, I also discovered how to be more self observation, info digestion and to have a better self reflection in the current semester as Mr Vinod wanted to train our self observation and solving problem skills as a designer.

I also started noticing the tiniest detail or object to the things we see in our everyday life which can be used in Advanced Typography as well. For instance, from a leaf pattern to advertisement billboards, signs, logos, websites and books. It's like undercovering or seeing something I once didn't even pay a slightest attention to even though it was there all along.

FINDINGS

One of the most profound revelations during this learning experience was understanding the power that a fonts hold in sending out messages to the readers. Fonts are not just a mere characters, they have their own styles and attitudes that can shape the tone, mood, and perception of a written content. From the elegance of serif fonts to the modernity of sans-serif, each typeface carries a unique personality.

Comments

Post a Comment