Motion Graphics And Compositing / Project 2 & Project 3

on
23.10.2024 - 27.11.2024 (Week 5 - Week 10)
Ng Kar Yee / 0367743
Bachelor of Design (Honours) in Creative Media
Motion Graphics And Compositing / Project 2 & 3

LECTURES

Week 5⇒ Animation Techniques 

For week 5, Mr Fauzi gave us a Youtube tutorial video on animation techniques. After watching the tutorial video, we were task on doing advanced layers, keyframing and basic animation. 

1. Layer Stacking for Depth
  • Use multiple layers to create a sense of depth and dimension in your graphics.
  • Adjust the position, scale, and opacity of layers for a 3D-like effect.
2. Smooth Keyframe Animation
  • Apply easing to keyframes (e.g., Easy Ease) for smoother motion.
  • Use the graph editor to fine-tune motion curves for natural transitions.
3. Text Animation Techniques
  • Experiment with text presets to quickly add dynamic effects.
  • Customize animations by adjusting timing and properties like scale or rotation.
    4. Masking for Creative Effects
    • Use masks to reveal or hide elements creatively.
    • Combine masks with effects like gradients for visually appealing transitions.

    TUTORIAL

    Week 6⇒ Keying Overview

    For this week, we had a tutorial on keying overview where we learned how to remove a green screen.

    1. Applying the Keylight Effect
    • Select your footage layer.
    • Navigate to the Effects panel and choose Keying > Keylight (1.2).
    • Use the Eyedropper tool to select the green background, initiating the keying process.
    2. Fine-Tuning the Key
    • Adjust the Screen Gain and Screen Balance settings to refine the keying effect.
    • Utilize the Screen Matte view to inspect the transparency.
    • Modify Clip Black and Clip White under Screen Matte to enhance edge details and eliminate residual green spill.
    3. Spill Suppression
    • Apply the Advanced Spill Suppressor effect to remove any remaining green hues from the subject.
    4. Edge Refinement
    • Use the Refine Hard Matte or Refine Soft Matte effects to smooth out the edges, ensuring a natural blend with the new background.
    5. Adding a Background
    • Import and position your desired background layer beneath the keyed footage to complete the composition.

    Week 7⇒ File Linking

    For week 7, Mr Fauzi gave us a tutorial on how to link our files Adobe After Effect to Adobe Premiere Pro so that we can easily manage our work in future projects.

    From Premiere Pro to After Effects
    • Select the Clip(s) in Premiere Pro:In your Premiere Pro timeline, select the clip(s) you want to work on in After Effects.
    • Replace with After Effects Composition:Right-click on the selected clip(s).
    • Choose Replace with After Effects Composition.
    • Save the After Effects Project:After Effects will open automatically. You'll be prompted to save a new After Effects project file. Choose a location and save it.
    • Edit in After Effects:The selected clip(s) will appear as a linked composition in After Effects. Make your edits.
    • Return to Premiere Pro:The composition in After Effects will automatically update in Premiere Pro.
    From After Effects to Premiere Pro
    • Create a Composition in After Effects:Open After Effects and create a new composition.
    • Import the Composition into Premiere Pro:In Premiere Pro, go to the Media Browser.
    • Navigate to the After Effects project file (.aep) and double-click it.
    • Select the desired composition and drag it into your Premiere Pro timeline.

    Week 8⇒ Independent Learning Week (ILW)

    Week 9⇒ Consultation Week

    Week 10⇒ Motion Tracking

    How to Dynamic Link Between Adobe Premiere Pro and After Effects

    Steps to Use Dynamic Link: 

    From Premiere Pro to After Effects

    • Select Clip(s) in Premiere Pro:Choose the clip(s) in the timeline that you want to enhance in After Effects.
    • Replace with After Effects Composition:Right-click the clip(s) and select Replace with After Effects Composition.
    • After Effects will open automatically.
    • Save After Effects Project:Save the After Effects project (.aep) file.
    • Edit in After Effects:Perform your edits, such as adding effects or animations.
    • Changes will update automatically in Premiere Pro.
    From After Effects to Premiere Pro
    • Create or Open a Composition in After Effects
    • Start a new project or open an existing one.
    • Import Composition into Premiere Pro:In Premiere Pro, use the Media Browser to locate the
    • After Effects project file.
    • Drag the desired composition into the Premiere Pro timeline.

    Key Tips for Using Dynamic Link

    1. Real-Time Updates
    • Changes made in After Effects are reflected in Premiere Pro without rendering.
    2. System Performance: 
    • Ensure your computer has adequate specs to handle Dynamic Link smoothly.
    3. Render for Final Output: 
    • For smoother playback during export, consider rendering the linked composition in Premiere Pro.
    • Select the desired composition and drag it into your Premiere Pro timeline.

    INTRODUCTION

    PROJECT 2⇒ CHANNEL BUMPER

    For our second project, Mr Fauzi introduced Chanel Bumper to us which we synthesise the knowledge gained in task 1 for application in task 2. We are expected to demonstrate ability to explore and generate an abstract channel bumper in any creative approach with consideration of good audio tempo and visually compelling video.

    For this task, we are required to,

    • Students are to use information for any proposed channel (*existing or fictional) create mood-board that reflects their concept/idea style-guide that conveys final look and feel
    • storyboard animatics explore appropriate audio to uplift the motion tempo.
    • Students will start with sketches and test a wide range of conceptual ideas through digitization using the appropriate software.
    • Students conclude by selecting and presenting their personal design interpretation in the instructed format

    PROJECT 3⇒ CHANNEL IDENTITY

    For our third project, Mr Fauzi introduced Chanel Identity to us which we synthesise the knowledge gained in task 1 and 2 for application in task 3. Students are to continue with previously chosen channel in task 2 to create a channel ident motion graphic video.

    For this task, we are required to,

    Students are to use information for any proposed channel (existing or fictional)
    • create moodboard that reflects their concept/idea
    • style-guide that conveys final look and feel
    • storyboard
    • animatics
    • explore appropriate audio to uplift the motion tempo
    Students will start with thumbnail sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their
    proposed channel bumper interpretation in the instructed format.

    RESEARCH

    To have head start, I started doing some research on Youtube.

    Coca-Cola | 4K Commercial | Product Video

    Orange Juice Commercial Example

    Strawberry Milkshake
    Energy Drink Adv

    MOODBOARD

    After doing some research and having some idea, I started on researching on the product I interested in doing. I wanted to do something on a fruity side therefore, I research on Vida. Besides, I also came out of a second idea on doing a motion graphics on a UI platform which is Youtube Premium. However after getting feedbacks from Mr Fauzi, I decided to do a motion graphics for the brand So Tinge by Spritzer. 

    1. Tinge By Spritzer
    2. Vida

    3. Youtube Premium
    Figure 1.0 Moodboard

    STORYBOARD

    After researching about the product and finishing the moodboard, I continue on progressing on the storyboard. I started drafting for the Vida and Youtube Premium ideas. 

    For Vida, I designed it to started with a japanese garden with a cherry blossom tree as Vida originates from Japan. After that, I designed the start to imitate an opening can, filling glass and human enjoying drink action therefore having the water waves and fruits bursting out. After that is more on a display of the flavours, packaging as well as the ingredients of the drink.

    Figure 1.1 Storyboard For Vida

    For Youtube Premium, I designed it to start by strolling through an UI of a webpage. After that, I designed it to have the usual advertisement videos with a counting down skip button right below. Then, I designed the motion graphics to state the benefits of having Youtube Premium. 

    Figure 1.2 Youtube Premium

    However, Mr Fauzi stated that Youtube Premium's idea is quite competitive while there are lot of past work on Vida on Youtube. Therefore, I decided to make a motion graphic video on So Tinge By Spritzer. I recycled the Vida's idea and used it in this storyboard.  I designed it to started with forests and mountains background as Spritzer markets it's mineral water is sourced from tropical rainforest in Taiping, Perak. After that, I designed the start to imitate an opening can, filling glass and human enjoying drink action therefore having the water waves and fruits bursting out. After that is more on a display of the flavours, packaging as well as the ingredients of the drink.

    Figure 1.3 So Tinge By Spritzer

    PROCESS

    After drafting out the storyboard, I started on creating the elements I needed in Adobe Illustrator. I begin with drawing out of the elements needed and background needed in Adobe Illustrator. 

    Figure 1.4 Preparing Elements In Adobe Illustrator

    After that, I save all the vector file as png and import it into Adobe After Effects. Then, I proceed the editing progress. I started with the intro of the tropical forest and the logo for the product.

    Figure 1.5 Creating & Editing Stage In Adobe After Effects

    Then, I designed the part to imitate the filling in water scene. 

    Figure 1.6 Creating & Editing Stage In Adobe After Effects

    After that, I designed the fruits and water splashes out to imitates the ahh sound (enjoy drink sound)

    Figure 1.7 Creating & Editing Stage In Adobe After Effects

    After editing the project to how I wanted, I save and import the work to Premiere Pro to add sound effects. For this project, I added a catchy background music for the project, a open carbonated drink can effect, pouring drink effect and enjoying drink sound.

    Figure 1.8 Add In Sound Effects & Music

    FINAL CHANNEL BUMPER (PROJECT 2)

    Youtube Link

    PROCESS

    After completing Project 2, I continue further to enhance the project. I designed this part to showcase each flavour of the drinks. Therefore, the corresponding fruit for each flavours.

    Figure 1.9 Creating & Editing Stage In Adobe After Effects

    Then, I lay then out one by one to showcase the whole product.

    Figure 2.0 Creating & Editing Stage In Adobe After Effects

    Lastly, I also added kinetic typography to the project to make the introduction of the product more interesting. Besides, the video ended with the tropical garden and the logo.

    Figure 2.1 Creating & Editing Stage In Adobe After Effects

    FINAL CHANNEL IDENTITY (PROJECT 3)

    FEEDBACK

    WEEK 6

    • The first idea which is for the product Vida, there quite a number of project in Youtube already therefore advice to not do the same thing if you dont think your work can outshine theirs.
    • For the second idea which is for Youtube Premiere, the competition out in the industry is quite high as well therefore it's not advisable to do.

    REFLECTION

    Working on Channel Bumper & Channel Identity has been a fun ride where I got to enhance my skills and knowledge in Adobe After Effect. Besides, it was new experience as it was my first time learning to do motion graphics for a product branding. Moreover, we have the opportunity to analyze and explore different type of brands and see how profesional markets their product. This project was challenging yet interesting for me as I need to combine the motion graphics skills learned however with the guidance I got from Mr Fauzi and my friends, I managed to finish the tasks.

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