25.11.2025 - 30.12.2025 (Week 10 - Week 14)
Ng Kar Yee / 0367743
Bachelor of Design (Honours) in Creative Media
Art Direction / Project 2
The report should document weekly progress, consultation feedback, and key milestones, illustrating how your team managed the creative workflow, maintained consistency, and solved design problems throughout the semester.
We began by consolidating the project overview, clearly outlining the concept of EMO:TION and its focus on emoji-based emotional communication. This section helped establish the foundation of the project and ensured that the purpose and scope were clearly defined. We then connected the project to relevant UNSDG and community issues, identifying how emotional expression and communication relate to broader social contexts. Defining the target audience at this stage helped clarify design decisions and ensured that both the card game and digital experience were tailored to user needs.
Working on the project management for EMO:TION helped me understand how essential planning and organisation are in supporting a creative design process. By developing the project overview, timeline, milestones, and weekly progress documentation, I gained a clearer view of the project’s scope and requirements. Structuring the workflow early made it easier to manage tasks across branding, the card game, and the website, while ensuring the project stayed aligned with its objectives.
Throughout the process, I learned the importance of flexibility and communication when managing a team-based project. Adjusting timelines in response to feedback, technical challenges, and overlapping deadlines required continuous evaluation and collaboration. Defining roles and responsibilities improved coordination and reduced confusion, especially during high-pressure periods. Reviewing weekly progress also encouraged accountability and helped the team identify areas that needed immediate attention.
Overall, this experience strengthened my time management, planning, and organisational skills. It showed me that effective project management does not restrict creativity but instead provides a structure that allows ideas to be developed efficiently and realistically. The skills gained from this process will influence how I approach future design projects, particularly in balancing creative exploration with practical constraints and deadlines.
Bachelor of Design (Honours) in Creative Media
Art Direction / Project 2
INTRODUCTION
PROJECT 2⇒ PROJECT MANAGEMENT REPORT
For project 2, Mr Kamal introduced Project Management Report to
us where we need to produce a comprehensive Project Management
Report that captures the full journey of your project, from
research and concept development (Project 1) to the final
production stage (Final Project).
The report should document weekly progress, consultation feedback, and key milestones, illustrating how your team managed the creative workflow, maintained consistency, and solved design problems throughout the semester.
DOCUMENTATION
This stage of the EMO:TION project focused on compiling and structuring the project management report to clearly communicate the planning, progress, and decision-making behind the project. The aim was to translate our design journey into a coherent document that reflected both creative development and practical project management considerations.We began by consolidating the project overview, clearly outlining the concept of EMO:TION and its focus on emoji-based emotional communication. This section helped establish the foundation of the project and ensured that the purpose and scope were clearly defined. We then connected the project to relevant UNSDG and community issues, identifying how emotional expression and communication relate to broader social contexts. Defining the target audience at this stage helped clarify design decisions and ensured that both the card game and digital experience were tailored to user needs.
Figure 1.0 Project Overview
The proposed creative solutions section allowed us to articulate
how branding, the card game, and the website functioned together
as a unified system. By documenting these solutions, we were able
to reflect on how each component supported the overall objective
of encouraging emotional expression through playful interaction.
This also helped us identify overlaps and ensure consistency
across platforms.
Figure 1.1 Project Timeline & Key Milestone
A significant part of the report focused on planning and
structure. The project timeline, key milestones, and Gantt chart
were developed based on our weekly progress, allowing us to
visualise the workflow and track development stages from research
to final production. Reviewing our weekly progress in this format
highlighted how iterative design and regular evaluation influenced
the direction of the project and allowed adjustments to be made
when challenges arose.
Figure 1.3 Weekly Progress
We also documented the tools and platforms used throughout
the project, including design, prototyping, and collaboration
tools. This section reflected how digital platforms supported
teamwork, version control, and efficient communication. Clearly
defining team roles further strengthened the report, as it
demonstrated accountability and highlighted individual
contributions to the project’s success.
Figure 1.4 Tools & Platform Used
Finally, the reflection section brought together insights gained
from both the design and management aspects of the project.
Writing this report reinforced the importance of planning, time
management, and documentation in supporting creative work. It also
highlighted how structured project management helped the team stay
aligned despite tight timelines and evolving design challenges.
Overall, producing the project management report allowed us to
better understand the relationship between creative design and
organised workflow, completing an essential layer of the EMO:TION
project.
Figure 1.5 Roles & Reflections
GANTT CHART PDF VERSION
PROJECT MANAGEMENT PDF VERSION
LINK TO GOOGLE DRIVE SUBMISSION (DOC / PDF)
REFLECTION
Working on the project management for EMO:TION helped me understand how essential planning and organisation are in supporting a creative design process. By developing the project overview, timeline, milestones, and weekly progress documentation, I gained a clearer view of the project’s scope and requirements. Structuring the workflow early made it easier to manage tasks across branding, the card game, and the website, while ensuring the project stayed aligned with its objectives. REFLECTION
Throughout the process, I learned the importance of flexibility and communication when managing a team-based project. Adjusting timelines in response to feedback, technical challenges, and overlapping deadlines required continuous evaluation and collaboration. Defining roles and responsibilities improved coordination and reduced confusion, especially during high-pressure periods. Reviewing weekly progress also encouraged accountability and helped the team identify areas that needed immediate attention.
Overall, this experience strengthened my time management, planning, and organisational skills. It showed me that effective project management does not restrict creativity but instead provides a structure that allows ideas to be developed efficiently and realistically. The skills gained from this process will influence how I approach future design projects, particularly in balancing creative exploration with practical constraints and deadlines.
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